F.W. Shepherd's general store stood at the southeast corner of what is today Park Avenue and Morse Boulevard. Shepherd ran this general store - which sold hardware, dry goods, groceries, cold drinks, and more - from 1901 to 1923. In 1912 he tore down the wooden building seen here and in its place constructed the second brick business building in Winter Park. Shepherd sold this store in 1923 to Mr. W.H. Hale, who ran a grocery there. Shepherd retained his fertilizer business and entered into partnership with R. S. Fuller. Shepherd & Fuller's store was located directly behind Shepherd's brick building, with an entrance on Morse Boulevard.
For more information on F.W. Shepherd's store, visit:
http://www.wppl.org/wphistory/WinterParkBusiness/Shepherds.htm
